Business and brand strategy require a balance of mathematics and wizardry.
Services
We believe that success in the field of communications and PR can be measured, but meaningful results only follow when a plan is created jointly to address all needs while using one tone of voice.
We also believe there is no such thing as " the smartest person in the room." Instead, accurate strategies are always co-created by a multidisciplinary team.
Our experience as a business, brand, and PR leaders in the past decade has taught us that in order to be the right fit for our clients, we must be, on the one hand, a part of the journey and DNA, on the other hand, an objective counterpoint.
We will be precisely that for your business. We also intend to harness all of our personal and professional reputation, experience, and network to build, improve, and leverage relationships and opportunities that facilitate your goals.
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We do not offer marketing services; instead, our primary focus lies in organic content creation and developing one tone of voice. As a result, we provide a comprehensive framework consisting of four main pillars:
What We Do
Branding must be based on one tone of voice so the entire orchestra plays together towards clear goals. That's why we group all the organic parameters under one umbrella: from global and local Comms, PR and social media strategy, community management, creating market and opinion leadership, leading media, comms, and PR activity and relationships.
Brand Managment
A strong employer brand is about good storytelling. It's about how the company is perceived in the marketplace. But also, it's about living out that story. Our goal is to co-create with you the story your company and talents will live. Initiating and managing internal & external comms, campaigns, and projects for organic promotion to retain and recruit employees.
Employer Branding
IR isn't just a tool to attract investors; it also communicates & influences investors' positions in
the capital market. It's a necessary function for evaluating the impact of the company's actions and maintaining relationships with the market. Our extensive experience with public companies, IPOs, editing stock exchange reports, etc., provides us with tools to advise and accompany IR activity.
Investor Relations
Crisis management begins & ends with effective communication, both internally and externally. Our experience with public, institutional, & private clients has equipped us with the necessary tools to handle various crises: from labor disputes, layoffs, unethical statements, technical challenges, etc. We will accompany, advise & implement strategies & plans to navigate a crisis together.
Crisis Managment
How we Operate
1
Let's Begin
We understand that beginnings can be bumpy, which is why our primary focus during the initial stages is to connect with your unique needs at a profound level.
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KickOff session
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Brainstorming session
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Learning and Research Process & Data Gathering
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Strategy Plan & Quarterly Gantt
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Media Training, Material Crafting, Creating/ Shaping your tone of voice
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2
How we Roll
By actively engaging in a transparent and ongoing dialogue, we can ensure our collaboration is fruitful and effective. Your commitment, input, and insights are crucial in shaping the desired tone of voice and making it resonate with your audience.
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Fostering collaborative teamwork with all departments
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Aligning with company plans, announcements, and milestones
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Empowering Independent Work: generating ideas, seizing opportunities, etc.
3
It's all about Numbers?
Yes, but NO! We believe success can be measured, but not every measurement is purely numerical. Qualitative factors are crucial in evaluating achievements. It is the combination of quantitative metrics and qualitative aspects that determines what success truly is.
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Regular Syncs and Updates
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Setting Clear Objectives and KPIs
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Analyzing the work process and results
Success can be measurable
90% of USA C-level individuals within the tech arena agree that brand tone of voice is essential to business success and that brand language is a core part of marketing strategy.
(Brand Voice Survey, Phrasee, with Salesforce insights)