Mine (SayMine)

Creating a new segment (Data ownership), brand awareness and leadership strategy:

The joint work positioned the company and the C-level as leaders and pioneers in the field of privacy, While working on ingraining a new segment that “belongs” to Mine.

The goal, among other things, was to arouse interest and buzz among the company's various target audiences, including B2C consumers and potential B2B clients and partners, both globally and locally. To achieve this, we crafted a consistent yet tailored tone of voice that resonated with each recipient, ensuring effective communication across all fronts.

Notable accomplishments resulting from our collaborative endeavors include:

- Recognition of Mine's CEO as one of the top 50 CEOs of the year, cementing their position as a notable industry leader.

- Selection of Mine as one of the most promising startups by esteemed publications like Calcalist and Duns100, further validating its potential.

- High-profile interviews featuring the CEO on Tier 1 broadcast platforms, which yielded remarkable outcomes. In fact, one of these interviews alone resulted in hundreds of new end consumers and even caused a news site to experience technical difficulties due to an overwhelming influx of clicks on an article about Mine.