According to TechCrunch's latest article, LinkedIn is testing a new TikTok-like short-form video feed.
Exciting news alert indeed! This development reflects the creator economy's surging momentum and presents a golden opportunity for tech enthusiasts to shine brighter and be heard against the noisy and competitive background.
If you take advantage of the timing, you'll be a branding star!
And we are talking to you, our dearest fellows in the tech arena; whether you are a startup CEO or a CMO at a global R&D center, this news should light some bullets in your strategic journey. LinkedIn's shift to a more dynamic, video-centric platform presents a monumental opportunity for tech companies to amplify their presence and influence in this business-oriented space. You already have the captive target audience on the only platform of its kind. Now, you have a tool to compete with the other fish trying to conquer the wave. 🌊
B2B players, it's your game, too!
In today's landscape, harnessing content creation and leveraging in-house ambassadors isn't just for B2C players but also for B2B tech firms. Just as the buzz around webinars during and after COVID demonstrated the power of real, person-to-person engagement, LinkedIn's new video feature empowers tech entities to craft compelling narratives, showcase expertise, and forge authentic connections that resonate with their audience.
Now that you know what, it is also essential to use the how correctly, especially in this specific platform, and employees serving as brand ambassadors, sharing authentic stories and insights directly through video content is one of the best "hows" to create content. This approach humanizes your brand and fosters more profound connections with your audience, driving engagement and loyalty. And if this sounds familiar to you from other content worlds, you were not mistaken; the same approach works best in recruitment campaigns with 'friend brings a friend.'
Timing is this game's name!
Solid numbers back the push for video content: Forbes revealed that marketers leveraging video experience revenue growth 49% faster than their counterparts. And that stat dates back to 2017—before the seismic shifts brought by COVID and the explosive rise of the creator economy, now valued at a staggering $156.37 billion and projected to reach $528.39 billion by 2030 💵💰; there's no better time to leverage the power of personalized, video-driven branding.
It's time to harness the power of personalized, video-driven branding to unleash your company's full potential —making your message resonate, your face recognizable, and your impact undeniable! Timing is the game's name, and if LinkedIn understands this while riding the buzz surrounding the fact that the US House passed a bill that could ban TikTok and reveal the company's news of testing this new feature, you, too, must take advantage of the timing. Otherwise, the wave will pass over you.
Who's ready to make their mark? 🚀💼
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